Business -Fashion Launch Party Question!?

Hi there,

I am in the process of opening up my own gallery; jewelry is mostly what I make. This is going to be store front, amazing location and it is now almost finished with construction. I am writing up a press release to send out to all the news papers so the public knows when it opens.

However, I might know the answers to these questions already but I could really use some help. We are having a huge launch party with houderves, wine, music, etc. I want to send out invites to magazines so I can have media coverage. As well as bloggers that are in the fashion industry to cover the event.

What are the steps to invite these particular media (reporters, bloggers, fashion people) to the event aside from sending a press release. Cordial invitations? Follow ups? Any advice or someone who has done this with an amazing outcome, please tell me your story or steps.

Thank you in advance.