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Why are per gallon gasoline prices at the pump always end in 9/10's of a cent?
I'm talking about in the United States, don't know if it's like that in other countries.
What sense does it make to have the prices in fractions of cents?
5 Answers
- 8 years agoFavorite Answer
It started back in the 1920's as a greedy marketing ploy to make people think that gas was a penny cheaper than it really was (back when it was only around 18 cents per gallon). The idea stuck and it's just common practice now, even though a penny per gallon difference is no longer significant.
- 8 years ago
Just like in the UK where it's 138.9p
[currently ranging between 134.9 and 144.9 depending on where you go]
It's the same with anything ending in '9p' - it's a ploy to make you think you're getting a bargain.
- Shades of Grey♥Lv 78 years ago
For the same reason things are priced at $14.99 instead of $15.00 ~ we see that big "14" and forget about the ".99".
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