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Are newsletters a form of PR activity or E mail marketing?

Could someone please clarify what form of promotion newsletters are? Thank you!

1 Answer

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  • 8 years ago
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    They are both. In a large Enterprise it's usually the Public Relations or Communications department that would be involved with Newsletters which may be sent out in paper or e-mail. The person who takes care of the e-mail part of this would have a job title such as E-Marketing Manager.

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