Writing HTML in Microsoft Word?

Am I doing something wrong? For my Computer Concepts class we are to open a Word document and save it as a web page (.htm). This I can do. Then there is a series of instructions such as hyperlinking (which i can also do). However, we are then asked to insert HTML tags (specifically an image tag. We are to use the URL of a specific image, which I know). My problem is this... When I enter the HTML tag where it says to, then open the file with Google Chrome, or Internet Explorer, I only see the text of the HTML tag, NOT THE IMAGE. Why is this?

P.S. I am using Windows, and I made sure that file extensions are not hidden.

NOTE!!!!: When I enter the same tag into notepad, and open it in Word, I see the image. This tells me that the tag works fine, but for some reason when I insert the tag IN Microsoft Word and open it in my browser I am not seeing the Image. i don't think the Tag is not the problem. Perhaps my code is wrong? This is what is looks like :

<img src=“http://inside.arc.losrios.edu/arclogo.gif%E2%80%9D alt=”American River College logo; an oak tree with the letters ARC below it“>