Why do the girls on made in chelsea look so bland?

Their makeup looks so bland, like they literally have foundation on and nothing else. Like they're ready to get in a casket. I'm all for the neutral look, but the mic girls take it too far.

There is the exception of a few however, I think that Binky's makeup always looks good (except when crying). As does Victoria and her friend. But the others look so dead. Like an unnatural one colour tone.

I just don't understand why this look is so appealing. I would like to hear other people's thoughts on this matter.