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Why are antivirus programs cheaper at other places than the actual store.?

Kaspersky anti virus for 1 computer from Kaspersky $39. Kaspersky antivirus from B&H $24

4 Answers

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  • 7 years ago

    Yeah it varies everywhere, it'll probably be even cheaper online e.g. ebay/amazon. Kaspersky official are looking for full profit as would the other manufacterers, retail outlets probably can afford to cut prices one place and raise them another or they could have backing from Kaspersky themselves-don't know tbh. Your still getting the same product, so cheaper is better.

  • ?
    Lv 5
    7 years ago

    The reason for that is that retail stores like B&H can buy huge bulk or wholesale licenses for a much cheaper price. Thus, in return they can provide the price to their customers through a much lesser price.

  • 7 years ago

    It varies also for countries because of income. They couldn't sell their software AT ALL with US or UK prices.

  • Anonymous
    7 years ago

    You are paying for antivirus?!?!?!

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