Why does Lush name its moustache wax after such a complete bastard?

The product is called Veerappan, who was an Indian bandit and sandalwood smuggler, who maintained a private army, was wanted for the murder of something like 184 people, kidnapped a bunch more, and was eventually killed by police in 2004 after a 20 year long campaign of murder and douchebaggery.

The weird thing from Lush's point of view is that, with their commitment to animal rights and using natural ingredients, they would choose to honour a guy like this who also killed something around 200 elephants for their ivory. I do not understand.

He did, I guess, have a truly epic moustache, but surely even that isn't enough to redeem him. =/