How do i know a jewelry store is authentic?

Paying for BBB membership might help them get better ratings, there have been corruption issues, their LA chapter may have stopped giving ratings after some serious fraud was exposed.

Generally to maintain a good BBB rating a company just has to respond to customer complaints which you will find listed on their BBB page. I legitimate business address must also be given, which is one small authentication measure.

Always click the BBB icon displayed by a site, there are shady sites that put up a lot of undeserved trust seals, clicking one typically should bring up a certification page on the trust site.

Maybe you should read some testimonials

lots of things on the internet are faked, so you can call the BBB in the state and city where they are located and ask if they belong to their BBB.

Usually when a person buys jewelry whether it's on the net or not know that it's overpriced (there's a big markup). Usually jewelry is not returnable, but why would you want to pay such hefty shipping and handling online?

Only if you shop locally where you can check reviews and talk with people who've been there. On line, they say all sorts of things which you can't check.

Not necessarily. You can say anything on a web site without proof.

you are not little red riding hood are you watch grandma's smile it's a hair raiser

no

no