Cancelling the Scion brand, a good or bad idea?

The way I saw it was if a car is a Toyota, you should associate it with Toyota's reputation for reliabilty and durability. Some people thought that a scion was actually made by Daihatsu, a Toyota subsidiary.

There was this theory that generation Y buyers wanted something different from what their parents drive, so they created a new brand. I think that a car that always gets you back from where you drove it, is something a generation Y driver would want as much as an older driver, there fore a Toyota badge will make a car easier to sell.

Besides, another computer designed car that looks like all the other new cars, will not be perceived as something superior to a Toyota. What a generation Y driver wants is not a Y bother brand, but a 5 wheel drive sport utility vehicle. Believe me,It is technically possible to build such a thing. Then when their parents are driving a 4 wheel drive vehicle that has a decal that says " All Wheel Drive" next to the spare tire (and the undriven wheel it is on) This will make their parents look stupid.

The brand only exists in US and Canada, nowhere else.

It makes economic sense to combine all the vehicles under the Toyota brand. You don't have to run 2 dealer networks, 2 advertising campaigns etc. The best model Scions, like the FR-S will just be sold under it's original Toyota name of "86" like it is in the rest of the world. Some of the duplicate models will be dropped, and life will go on.

The Scion brand was started because Toyota was perceived as not very "sporty" in Nth America. (everyone thinks "Camry". Yet in the rest of the world the MR2, Celica, Supra, 86 etc have been very popular under the Toyota badge.

I honestly wasn't surprised at all. The sales figures for the brand have dropped drastically in the past few years.

Scion was just a brand to get millennials to buy Toyota products so eventually, once they got older, they'd start buying Lexus vehicles, so...

The Scion brand began to lose its appeal to young people. Sales have decreased every year. Toyota has decided to eliminate the brand but keep some of the vehicles under the Toyota brand. Eventually, they too will go away.

Scion was a dumb idea to begin with. Cars aimed at people who can't afford cars are never going to sell well.

Good. 6 foot tall rodents should not be allowed to drive.