Johnny Walker targeting lesbians in its new commercial. A good Idea ?

Did their sales, go up?

I'm sure most people realize that White ,Middle aged, straight people aren't the only ones who drink whiskey

.......no more Johnny Walker for me......and have you seen the current Crown Royal commercials? Apparently some intern at an ad agency has scored a big campaign based on expanding their market by reaching out to new demographics - at the expense of turning-off their base customers.

added: remembered a few other failed campaigns: BUICK - for many years their slogan was "When better cars are built, Buick will build them" - then they tried "Wouldn't you rather have a Buick?" - and that invited a negative answer and sales went to heck . . . . . . . . Miller High Life: was always sold as "The Champaign of Bottled Beers" . . . then they announced that they were targeting black people to "broaden the customer base" - killed High Life sales but they survived by coming-up with Miller Lite, malt liquors etc and have done well, but High Life never recovered..........likewise Cadillac decided that their demographics were a dieing market (literally) so have also gone after a hipster and black urban clientele ..... worked for a little while but now announcing the end of many of their models.

Still out: for whatever reason, Suburu earned the rep as the vehicle of choice for lesbians . . . . . . so the big push this year has been "Suburu Means Love": a top-selling brand, but remains to be seen how large the demographic is for people who pick a car because it projects Love.

Interesting but we don't need more ads for alcohol.

I saw a jewelry ad recently that involved two women. Several years ago some advertisers experimented with ads with gay couples, but none since. Whether it's a good idea financially depends on whether it attracts more LGBTQ customers than it turns off straight ones. I don't know if LGBTQ audiences care - personally, I only care if the models and actors are hot. A Black comic once remarked that until he saw a Black man advertising mouthwash, he had no idea that Black people could have bad breath! Maybe gay people don't know that you don't have to have a gun rack in the back window of your truck to drink Johnny Walker. That's probably a bad combination anyway.