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Is it weird to sell burgers and pizza in the same restaurant?
I started selling pizza burgers and subs. The pizza and burgers are both made from scratch daily including the buns and pizza dough and they are both very good. I've been told the pizza is better than domino's etc.. but I'm not sure if people think it's weird.. business is going okay but I just wondered if people would think the food is subpar because we dont have a main focus.. or maybe it would be better to divide the restaurant sort of how some places do.. for example those dairy queen/pretzel places I've seen in my area. Or maybe call it all italian and have italian burgers and pizza? But people might find italian burgers to sound unappetizing? Or last choice is to drop the pizza.. which would leave me with a bunch of unused equipment. We are a truckstop restaurant fyi. We sell burgers, breakfast, subs, pizza and a couple other sandwiches
13 Answers
- CrustyCurmudgeonLv 76 months agoFavorite Answer
First, if you are doing a brisk business with your current mix of foods, don't change the mix of foods. If you feel you need to make your branding consistent with your menu, you could call your cuisine "America's Cravings" or some such. Since you are catering to travlers and truckers, you are not competing for diners looking for a particular ethnic cuisine, so you can stop worrying about that. What you need is for them to come in the door, or see your menu. I'd be inclined to name it something like Tina's. It's memorable, and lends itself to personal recommendation. Be certain that your takeout packaging lends itself to eating in a car. Boxed pizza and sandwiches have a built-in condiment shelf for fries, ketchup and such. You might also put together TOGO specials with burgers, hot dogs, pizza and fries for family sizes. Range the offerings (3 or 4, 5 or 6) and put together a "trucker's dream", a quart size drink of choice with a substantial sandwich or pizza, fries, and one additional snack per hour for the next 5 hours. Finally, continue testing new ideas. Run new items and combos for a month, and if they work and are profitable, add them to the menu. If they flop, that's the end of them.
BTW, I'm fond of fried fish, like the one Burger King used to sell but downsized.
- Groovy_UnicornLv 76 months ago
Not really. You can probably get away with other "American style" foods too
- Anonymous6 months ago
That is the menu every pizza shop in my city has.
- ?Lv 76 months ago
Just sell cheese burger pizzas (personal size) - the sauce ketchup and mustard spread thin, the cheese mild yellow cheddar mixed with mozz. Cook the hamburger with onions and top the pre-cooked pizza with the hamburger mix. After cooking add (By request) diced dill pickles, sliced/chopped lettuce and tomatoes.
Problem solved.
- kswck2Lv 76 months ago
There is a truckstop restaurant, i believe in Texas, purportedly the largest one in the world, where you can buy anything from burger to pizza to sushi. A varied menu in a truckstop if not unusual at all.
- Anonymous6 months ago
Not where I live. It is fine.
- Anonymous6 months ago
I've known takeaway shops to not have a main focus and do a few things, common around here are Chinese takeaways that also do pizza and burgers which are soooooo not Chinese but you should sell what is in demand.