How To Update Any Information On An Old Safeway Club Card?

So how does one update any information  to the Safeway Club Card? Since the card is an old one. From some time in late mid 90s or early late 90s, when Albertson use to own Lucky's that era. Back than no one had an online account or checked on club reward stuff online, in the early years of the Internet. So the Club Card never had online account.

 So how does one update the Safeway Club Card info, say like to different family member's name. Without getting having to get a new one just updating it online. No one wants yo have to Club Cards with the same email address. Stores might not allow that.

Can't find the link to on their site to update information. They might have updated the site, but it got to be there somewhere.

It should be like what this link shows or at least new version on the Safeway site.

http://2.bp.blogspot.com/-2LlZqNw7AEk/V3DImCv39JI/...

Do I have to MAYBE just set up an account with the current information then change it to the new information I want?