In a world where color technology exists, why shoot in black and white?

It tricks the eye into looking longer, to 'flesh out' details that we overlook in a world of constant color.

Black and white pictures can be "sharper" than color. Under the right circumstances, color is better than B&W and B&W is better than color.

Because the power of light and shadow alone is so mesmerizing.

It is almost primal. . .it has a raw power that color smooths over.