How do test (website testing) an e-commerce site?

There are a bunch of things you can do to test your new site:

1) Run a link check to make sure all your links are working properly:

http://validator.w3.org/checklink

2) Perform usability testing. This involves watching how a human uses your site. You can sit your non-technical friend down at his/her computer and tell them to find your website (don't give them the actual web address). See how they do it. If they can't find your site this shows your site might need higher search engine rankings (See #3). Once they find your site ask them to complete a task (either find a product page and add the item to their cart or something more in-depth like: find the product guarantee and return policy). Watching someone who is non-technical can really open your eyes to possible roadblocks for visitors.

http://en.wikipedia.org/wiki/Usability_testing

3) Do a few searches on the major search engines (Google, Yahoo and MSN) for keywords that relate to your site and your products. See where you rank. If you are not ranking well here is a page that will tell you how to improve link popularity and thus improve search engine rankings:

http://freeseoquiz.com/archives/seo-tip-5-improve-...

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