Do you know how I can find a sponsor or advertiser for my website?

There are several ways you can earn money from advertising:

1. Join an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.

Burst Media http://www.burstmedia.com/

Fastclick (ValueClick). http://www.fastclick.com/

Advertising.com. http://www.advertising.com/

Tribal Fusion http://www.tribalfusion.com/

2. Participate in contextual advertising networks. Contextual advertising are text ads delivered based on the content of the web page using an automated system.

Google Adsense https://www.google.com/adsense/

Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/

Intellixt http://vibrantmedia.com/site/web_01a5.htm

Quigo Adsonar http://www.quigo.com/adsonarexchange.htm

IndustryBrains http://www.industrybrains.com/

Commission Junction Evolution http://www.cj.com/

3. Sell advertising for your site directly. This is admittedly a more difficult route for a small business site wanting to earn advertising revenues. But hey, as they say: "no pain, no gain!"

In our experience, here are what advertisers are looking for when choosing sites to use for their advertising:

- Who are the visitors = It is important for advertisers to know whether your site's visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website. They want to know whether the customers they want are visiting your site.

- Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it will take you to show the 20,000 ad impressions they ordered (or how many they ordered).

- Your rates = how comparable your rates are with others.

- Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don't think your site will not give them a good ROI, they will not advertise or renew their advertising on your site

- Monitor campaign performance = advertisers want to see how their campaigns are doing on your site, so they can make decisions fairly quickly whether to change the creative, pause the campaign or increase the campaign. You need to be able to provide them with real time statistics. We use phpadsnew and it is just great (and FREE!).

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