why is yahoo working on this site so much...?

Actually, this is still a "beta" site, so it's a work in progress. The "alpha" test site launched in Aug, 2005, and the "beta" version on Dec 7, 2005. I think it's good that they are looking to make improvements & taking into consideration the input from users.

I would also like to see some other "rewards" as you progress up the levels. If you have any suggestions, you may want to add your thoughts in the "forum" via the button on the upper right.

Yahoo is trying hard to incorporate subliminal messages into the site so they are distractiing everyone , and as far as the gifts go to answers UK site they are working for a big screen TV at this time!

Because they want too improve the site. If you check on the points and scoring system you'll see that they took the prizes off.

Why do you care? Answering questions isn't about the points... it's about helping people.

You are very ungrateful. They are offering you a FREE service and you complain.

They need to keep the sponsers and ad people happy.

If Tamarra R sees you in that hat, my friend, she will turn you into a frog!

because they want perfection and good service

Are they no longer giving away prizes?!!?!??

dunno