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After a purchase, people try to justify it to themselves. Marketers have a term for that. What is it?
For example, say I bought a new coat on impulse. Then, when I got home, I might start to say, "well, my old coat was a little worn...and I guess I like this color better...and it's better to have two coats than one...." (And all of this occurs *after* the decision to buy the coat has already been made.)
Thanks! :)
4 Answers
- Anonymous1 decade agoFavorite Answer
Post Purchase Dissonance
- 1 decade ago
it's a part of buyers regret. typically occurs if a purchase is made on an emotional level.
- Anonymous1 decade ago
It's called guilty pleasures
