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is the phrase "new and improved" grammerically correct? Is it physically possible?

New is something that it is the first of it's kind. Improved is fixing up and modifying a previous project. Can something be "new and improved" at the same time? I think not. And I want people to stop using it in commercials. It's false advertisement.

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  • 1 decade ago
    Favorite Answer

    There is a legal term for this. And it's sorta "huff and puff." It's advertising that no one with any amount of reason would accept. It's been done for centuries, but our ancestors were possibly wiser than we, and they let it go because they knew it was BS.

    Legally, you can't knock "New and Improved." It's just trash, and English common law accepts it as being fodder for fools. And all English-descendant nations accept it as such.

    Don't buy "new and improved." I suggest that you buy the stuff that is newer, and more improved.. You'll be glad you did!

  • 1 decade ago

    "New and improved" is grammatically correct. Yest it is physically possible. When one improves upon something, have they not made it "anew", thereby making it a "new" form of an already existing item? This is how they can get away with using it and not being in advertising violations. The improvement has to be something that is TOTALLY new to the item and has never been added to it before, thereby making it a "new" item, which is an "improvement" from the original.

    Source(s): Just being the "Devil's Advocate" and having fun with logic in the process.
  • 1 decade ago

    i disagree. it can be new and improved. For instance, the 2007 Honda Civic is new. It's also improved because it's an better, newer version of the 2006 Honda. It's the same model, and based on the same design, therefore it's okay to say "improved", it's been made better. At the same time, it's not exactly the old car, and is a new version, therefore it's also new.

    Hope that helped!

  • 1 decade ago

    I think in some cases it's ok. If Honda develops an Accord for 2008 and it's substantially different than the current model, they may call it new. If their take is that it's much better than the prior model year, they may be tempted to call it new and improved. In that type of situation, I don't think it's all that bad to call it new and improved. If someone invented something that's never been around before, it's out of line to say that it's improved.

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  • Anonymous
    1 decade ago

    "New", refers to any item that has not been purchased by a consumer. If you buy a "new" car, then put better rims on it, it would be "new and Improved". By the way , the word you're looking for is "grammatically".

  • 1 decade ago

    New as in new design, or new formula. So if, say, some XYZ company that makes shampoo were to change its 50-year-old formula, then that shampoo would be new, and of course improved, compared to other shampoos. It doesn't mean that shampoo didn't exist beforehand.

  • _Jess_
    Lv 4
    1 decade ago

    I agree with you.

    However, the word is grammatically, not grammerically.

  • Anonymous
    1 decade ago

    I feel the exact same way. It's like peanut-free peanut butter for those allergic to it. It's impossible.

  • 1 decade ago

    I don't know that one, but I know there is no such word like grammerically.

  • Anonymous
    1 decade ago

    you are right

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