Do you earn miles on American Airlines if you purchase giftcards?

I think if you have a rewards credit card for a certain company (say, an airline), and then you buy things FROM that company, those dollars count more (usually double) toward the rewards than dollars spent on other things. So my guess would be look for an AA credit card with rewards (if it exists) and check out the policy on this.

So what I'm saying is, if you use a rewards credit card to buy the gift cards from the same company, it might count.

Just general gift cards from an airline are not eligible for mileage accrual. The reduce the amount of the ticket leading to no earned miles.

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No--gift cards do not count towards mileage. You have to purchase from them or use one of the partner companies that also give you miles.

No, you do not earn mles for the purchase unless you used a mileage card like citibank visa that gives points for each dollar spent.