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What famous cases do you know about marketing and ethics?
Do you know any company that is doing fake advertisements or something like that?
anything about ethics and marketing will help
1 Answer
- 1 decade agoFavorite Answer
Volvo’s “Bear Foot” Misstep is a marketing ethics case study that was done in my MBA program. It's about misleading print and commercial ads that depict a Volvo Bear Foot truck being the only one to withstand the weight of a 5-ton monster truck on its roof without collapsing. The ads didn't advise that the Volvo had been structurally altered. This was all investigated by the Texas attorney general. The article is listed in the source section below, but you can also search The New York Times and The Wall Street Journal for info on it.
Here are links to marketing and ethics articles:
Code of Ethics of the American Marketing Association- http://www.marketingpower.com/content21013.php
Markkula Center for Applied Ethics-- http://www.scu.edu/ethics/practicing/decision/home...
American Marketing Association. (n.d.). Code of ethics: Ethical norms and values for marketer. http://www.marketingpower.com/live/content435.php
Source(s): Hartigan, R., & Millson, M. Ed. (2004). Ethics and legal concepts in marketing. Pearson Custom Publishing. pp. 57-58
