help for insurance website?

3. If you don't do this, you're going to get sued, and lose. If you DO do this, they aren't going to read it anyway. If you mistype, you're going to get sued and lose.

I wouldn't bother, but hey, go for it and let me know the site.

answer to your question

1. Keep it simple, easy to navigate, categorised your product well. Get a web designer to help you to design a "good layout"

2. Visitors won't rank you, but search engines do. Learn more about getting indexed by the major search engines.

3. Product info in layman term and explain the benefits in layman term as well.

- details as supporting info (the same desciption provided by the insurer) ;

- disclaimer clauses and ask your customers to refer to the policy (standard)

Dun put too many ads banners in your site as visitors will know what you are up to