how is it possible...?

dude, it's all about the money.

Shirt Sponsorship Earnings Soar - 07/05/2006

The total value of Premiership football shirt sponsorship deals is set to hit £70m a year next season, up 25 per cent from the current season and about tenfold since the league's inaugural season in 1992-93. Sponsorships are becoming much more international. Sponsors like Sanderson, Thistle Hotels and the Evening Gazette of Middlesbrough have given way to Reebok, Chang (a Thai beer) and Spanish building and property group Llanera. Mobile phone groups have been the most prominent sponsors of recent times, accounting for three of the four most valuable deals in the 2005-06 season. There are also signs of increasing interest from online gaming companies: Aston Villa recently signed a deal with 32Red. Figures from sports marketing specialist Brand Rapport show a twenty-fold gap between Chelsea at the top (£20m) and Portsmouth at the bottom (£500,000). Only four other clubs - Manchester United, Liverpool, Arsenal and Newcastle - earn more than a quarter of what Chelsea do from sport sponsorship. Indeed, eleven clubs earn between £1 and £2 million a year.

fly anfeild(hahahaha)

carlsberg the longest sponsorship with the same team in the english league

screw the rest of them

UP DA POOL

ignore me doremifaso

it's the dough they give...