Why do DVDs always come out in stores on Tuesdays?

Even people in the video business did not have an answer for this at first. Part of the answer is simple logic, said Soumya Sriraman, vice president of marketing & operations for DVD distributor

Visual Entertainment. It’s a way to get people into stores in the middle of the week, when sales might be slow

otherwise. And, the DVDs are not competing for consumer dollars with movies opening in theaters. That said, releasing

home entertainment on Tuesday is a tradition going back to before DVDs, to the days of the record business. According

to Sriraman, the Tuesday releases took advantage of the buzz around reports published in music-industry trades on

Mondays. According to another observer, radio stations would change their playlists on Tuesday, so new music would be

in stores as it was being heard on the radio. So, it’s less about DVDs than about habit.

Duh!

It was marketed this way so Harry's Video Rental in downtown Ellis, IL could have the crazy "2 for Tuesday" Rental promotion! Thats right rent 2 New DVD releases on Tuesday for only $2.22!

I mean come on does "2 for Monday" or "2 for Friday" really sound the same?

Tuesdays are boring, you need something exciting to break up your week!

its mondays when the new dvds and music gets released in the uk,