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When did the SciFi channel change its logo to SyFy?
I know this is random, but I just noticed the logo for the science fiction channel, which used to be SciFi is now SyFy. Can anyone tell me why and when this happened?
6 Answers
- LadyMertonLv 71 decade agoFavorite Answer
"The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.
Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they thinThe network worked with the branding consultancy Landor Associates and went through about 300 possibilities before selecting Syfy.
“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”
k it’s a good movie.
“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
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- ?Lv 45 years ago
that is thoroughly stupid, one article reported that that is with the aid of fact somebody reported in a promoting and marketing survey that in the event that they texted SciFi, they could textual content textile it SyFy. So, they're dumbing down the call so as that idiots can know it. All it does for me is strike a twine in me of Syphillis, SYFYllis..heh.
- gromit801Lv 71 decade ago
They should name it the Dinosaur-Monster channel and be done with it.
SyFy is the lamest thing I've ever seen. Illiterate nonsense. Not cutting edge, not cool, just lame. Looks like a child's toy, and always reminds me of the city in North Africa called Syufy.
BBC America has MUCH, much better sci-fi.
- 1 decade ago
This happened on July 7th, 2009.
they did it to be able to trademark it thus generating less confusion when marketing it.
I personally hate it.
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- Anonymous5 years ago
Some more details required