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If a restaurant hosts a charity drive, are guests more likely to come? I need facts please.?

I go to a college where I will be running a restaurant for a week. As a marketing idea, I though to host some form of charity drive. My teacher wants facts that if I do that, guests will attend. Can anyone help me find related articles or statistics proving it is a good idea? Thanks!!

2 Answers

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  • Alyce
    Lv 7
    1 decade ago
    Favorite Answer

    If you work with a charity and they advertise it to their members/donors - people who aren't normally your customers will come in just to support the charity. Around here, this often packs a restaurant up.

    But if you just advertise on your own something like "20% of today's proceeds go to x charity" then you will just be drawing from your existing customer base and you won't be getting many more customers than what you normally have.

    You need a big charity who is going to spend money on advertising this for you.

    And - this might get more guests...but is it going to make money? If you purpose is to learn marketing - go ahead an knock yourself out, it is good practice. But if you purpose is to learn business and how to make a profit - then you have to look at this closely. Your profit will be reduced by how much you are donating to a charity.

    And if you are thinking of holding a charity event (like a charity auction or other event) and NOT giving money to the charity (like part of your sales, or $$ per person, or donating tips, etc) then that is just tacky and will give your business a bad reputation as being greedy and just using the charity as manipulative way to bring in customers but not actually helping them out.

  • Jamie
    Lv 7
    1 decade ago

    well i cant show you articles but from my experience ,running a charity drive does not give the best results .i work in a restaurant and we have done at least 30 different day that involved charities and i have to say that out of the 30 maybe 2 or 3 were actually successful

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