Topics for consideration when writing a report?

Topics for consideration when writing a report on the the representation of Scotland / scottish identity in overseas media. i.e our own government/tourist board films that are shown in other english speaking countries plus a look at content originated in those countries such as newspaper reports. I already thought maybe

-Budget/funding

-Events

-no. of tourists from within the UK

-Targetted areas?

- No. of tourists from outside the uk,

- Governmental guidelines,

- Representation of our cities in foreign press.

- What other websites we advertise on.

if anyone can think of any other topics for consideration it would be really helpful - thank you .