How do I set my coffee maker's timer?

I have a Black & Decker Home 5-cup with a deceivingly simple design. "On" button makes it brew. "Hour" and "Minute" buttons set the clock, and after hitting "Program," they're also used to set the time you want coffee to brew automatically. I've tried every combination of sequences in regard to steps, left it on, left it off, etc., and it won't brew at the time I set. I also can't just leave it on after a cup and pour the next batch of water in for the morning, because it will automatically start brewing.

Even if you just have any Black & Decker coffee maker with a timer, I'd really like a step-by-step on this; explain it to me like I'm 5, because I want that coffee brewing before I climb out of bed.