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maximum profit using optimization?

5. Maximum Profit: A computer dealer can sell 12 personal computers per week at a price of $2,000 each. He estimates that each $400 price decrease will result in three more sales per week. If the computers cost him $1,200 each, what price should he charge to maximize his profit? How many will he sell at that price? Show all work. I got a p(x)=2000-400x and q(x) 12+3x I was able to get a revenue function out of those. What im having trouble with is getting the cost function, and then using both of those to get the P(x) profit function.

Update:

The answer key says x= -1, p= 2,400, and q=9. Maybe we missed something.

4 Answers

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  • Mike G
    Lv 7
    10 years ago
    Favorite Answer

    The answer key is correct.

    I did it this way.

    Let D be the number of sets demanded at price $x

    D = 12 + (2000-x)*3/400

    D = 27 - 3x/400

    R = revenue = D*x

    R = 27x-3x^2/400

    Cost C = 1200*D = 1200*27 - 9x

    Profit P = R-C

    P = 27x-3x^2/400 -32,400+9x = -3x^2/400+36x-32,400

    dP/dx = -6x/400 +36 = 0 for maximum

    -6x = -14,400

    x = $2,400 dollars

    At this price he will get a demand of 9

    Profit = 9 * 1,200 = $10,800

  • 10 years ago

    P(x) = (2000 - 400x)(12 + 3x) - 1200(12 + x) = 24000 + 6000x - 4800x - 1200x^2 - 14000 - 1200x =

    -1200x^2 + 10000

    P's maximum occurs where P '(x) = 0 and P ''(x) < 0.

    P '(x) = -2400x

    0 = -2400x

    x = 0

    P ''(x) = -2400 < 0 for all x so we know maximum occurs at x = 0.

    He should charge $2000 and sell 12 computers.

  • ?
    Lv 7
    10 years ago

    p(x) = price each

    q(x) = units sold

    Revenue = p(x) * q(x)

    Costs = 1200 * q(x)

    Profit = Revenue - Costs

    ... you should find the answer key correct

    price = 2400

    demand = 9

  • 10 years ago

    Fashion is a forever topic. Everyone loves beautiful things and wants to be beautiful or handsome.

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