What is the deal with Dr. Pepper 10 soda?

Dudes don't drink diet.

Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's not for women." The soft drink was developed after the company's research found that men shy away from diet drinks that aren't perceived as "manly" enough.

To appeal to men, Dr Pepper made its Ten drink 180 degrees different than Diet Dr Pepper. It has calories and sugar unlike its diet counterpart. Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women.

Dr. Pepper won't inevitably reason wreck outs, sugar often will. Soda does have countless sugar alongside with caffeine that's never stable for the floor and pimples. attempt to cut back down on soda and drink countless water known. it is going to sparkling out your equipment and consume some fruit.

I think the reasoning behind it was something like:

1. Women like traditional diet sodas just fine.

2. Men don't drink diet soda.

3. If you add calories to it, it gradually ceases to become diet soda

4. If it ceases to be diet soda, women won't drink it.

5. Men will be more willing to drink it if women won't.

Apparently there was a previously untapped population of men who wanted a drink with fewer calories who wouldn't drink something they thought was targeted at women. I can sort of see this happening; I would probably never drink Slim Fast, for instance, no matter how much I wanted to lose weight.