I need a new word if one doesn't exist already?

You know how when a TV show wants to show you a 5 second video clip they have, and instead of just showing you the clip, they will show a little part of it, then cut back to the "personallities" to hear them talk about it, then show another bit of it, back to the personalities, etc. etc. and what should have taken 5 seconds has now taken a full thirty seconds? And often, short parts of the video are repeated four, five, or six times?

I need a word for that.