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How much should I charge for bake sale cookies?
Hi all, for the past few years I've been baking cookies and brownies for an annual bake sale, a fundraiser for an animal shelter. The prices are up to me. For the past two years, I've charged $3 a dozen for cookies without nuts and $3.50 a dozen for cookies with nuts. The cookies might be considered on the small side by todays "super size" standards, but are the size the recipes reccommend.
Does everybody think this is a fair price? Should I be charging more or less? Obviously, the more they cost, the more money the animal shelter makes, but if they're too expensive, no one will buy them. This is taking place in the Kansas City area. Folks around here tend to be thrifty, as prices of goods are low in this part of the country. Thanks!
Great feedback, everyone! I should mention that I am not supposed to sell individual cookies or in small packages--dozens are preferred. The bake sale will take place at an event with food vendors; the vendors don't like to see their booths being passed up by folks eating bake sale items. Packaging in large quantities encourages folks to take their cookie home to eat them. I think I may increase the size of the cookies a little, per suggestion.
4 Answers
- 9 years agoFavorite Answer
Well, from what I can gather, you're selling them at the perfect price as it is. I would always suggest a simple $0.25 per cookie.
I know we want to charge more, but a bake sale is always seen as one of those "cheap'n'tasty" options where people are very frugal with their spending. The only way to increase your profit - and the proceeds that the animal shelter recieves - would be to increase the size of the cookies.
Bigger is better, right? These days, either people don't care what they eat or they do. People who try to keep off sweets will be less likely to buy smaller cookies in larger numbers because the old Lays phrase holds true, "Bet you can't eat just one." Going with a larger cookie size will make people feel like 1 will be satisfying enough on its own.
So, how to make more money on larger cookies, but keep the prices low... Sell the cookies at the same prices, but for only 6. Next, instead of doubling the cookie size, measure out the amount of dough used to make 10 of the original size and split that into the 6 larger cookies. It'll result in a 66% size increase with the cookies and lower your cost per sale by 1/6th. Not to bore you with the obvious little fraction math, but the size change is somewhat tested and important; it's up-ing the cookie size enough to seem worth the price, while not cutting back enough to seem greedy with your own savings. It nestles right into that comfy zone where everyone's happy and business doesn't go down.
- 9 years ago
For homemade cookies anything between $3-$5 depending on type and size of cookies is a fair price in my eyes. If it's for a good cause they shouldn't grump about a dollar more or less than "cardboard" store cookies.
- 9 years ago
I think that you could charge up to $4 for the without nuts and $4:50 with nuts,
for 12 COOKIES THAT IS REALLY CHEAP
Source(s): cookie loving