Beautiful women on Magazine, internet and TV commercials, does it really work?

Ok, I can understand clothing, cosmetic products and cars (sort of a tradition for some reason), their commercials with beautiful ladies with or without much of the clothes on will attract some buyers.

Today, I saw a commercial about glasses, a beautiful lady with huge cleavage. One commercial I looked at just about everyday, it is the fried chicken commercial with some sort of a deal, next to it, a cheerleader with cleavage. I have see tons of commercials for product such as PC, monitors, electronics, trainers, bicycles, water filter, AC etc…all of them with some models with cleavages. Even my company website for internal use, ok, they don’t show cleavage but she is attractive in someway, wearing helmet and look like a safety investigator or a wiring technician? I dont' know.

The most strange commercial is about another glasses frame commercial, I think it is from the Specsaver or something. It is about a mid age attractive mom wearing the frame from that company and her daughter’s boyfriend found her more attractive due to the better glasses frames. By the way, albeit the young girl did not show cleavage, I was thinking that no way people are looking at her glasses’ shape.

Does it really work? Anyone really buy those stuff because of those pretty ladies? I also noticed, even the trend is changing, still a lot of more female models with male models. I guess the main purchasing power is still from make consumers. I actually not sure about the purchasing power thing but really, I found ladies showing cleavage in product commercials is kinda ridiculous.