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A question about 'Nielsen Ratings' of tv programs.?
in the end, is a Nielsen rating the percentage of people who tuned into a certain program, or is it a rating and has nothing to do with the percentage of people who watched it.
if you cant answer that, what im truly looking for is the percentage of americans, that lived in the US, and tuned into the superbowl in the year 1984, when they aired the famous "1984" ad. i heard the percentage of people who tuned in on it was about 47%.
if the percentage you know or find out is a worldwide one, thats fine too, it doesnt really matter. but any help on any of these subjects would be really appreciated, thanks in advance :)
1 Answer
- baudkarmaLv 79 years agoFavorite Answer
Neilen ratings actually consist of two different numbers.
One number is "rating points", which is based on the total number of television households in the US. One point represents 1% of all of those household.
The second number is "share", which measures what percentage of TV sets in use at that particular moment are tuned into the program.
Super Bowl XVIII had a 46.4 rating and a 71 share. That means 46.4 percent of the households in the US that had a TV set were tuned into the game. And 71% of the people watching TV at the time were tuned in. The actual number of people watching was probably even higher, since the Super Bowl is a social event. Lots of people go to Super Bowl watching parties, or go to a sports bar or whatever. That could mean 15 or more people watching the game on a single TV