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Las Vegas hotels and their target markets?
Do Las Vegas hotels aim their marketing and decor at specific markets -- i.e., gays, Asians, blacks, cowboys, big-time gamblers, soccer moms. If so, what hotels/casinos aim for which markets?
8 Answers
- RowanLv 59 years agoFavorite Answer
Palazzo, Encore, Wynn, Bellagio for example target higher-spenders, of course. Then you have a huge mid-range section which goes from Paris/Caesars to Mirage for example... Then you have the lower end, more budget-oriented ones such as Excalibur, Luxor, Imperial Palace, Harrah's, Bally's etc. There are differences amongst these, for example Excalibur's nice is either budget families or groups of men travelling on a budget (of course also tons of couples on a tight budget). Imperial Palace target males on a budget, Luxor has a mix and their Pyramid rooms are really stunning, actually...
MGM now targets young crowds wanting to party, and so is - for example - Hard Rock. The list is endless
- SusanLv 45 years ago
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Hooters it not really a good hotel for anyone except lower-middle class single men in their late 30s-early 50s, that is their target market.
- Anonymous5 years ago
Its an ok hotel. But theres not many entertainment options within the hotel. Just take like a 10 min walk to the strip!
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- ?Lv 79 years ago
Palms - Young Playboys
New York New York and Planet Hollywood - 20's and 30's party crowd
Aria - Young and successful crowd
MGM - Asian (They used to have an entrance thru a lion's mouth, but this is concidered unlucky in the Asian culture so they changed it. They also celebrate chinese new year)
Encore and Wynn - Big time gamblers
Circus Circus and Excalibur- Families with children
Station Casinos - Locals
Artisan Hotel - Couples
- AndyAkekoLv 49 years ago
Most cater more to price levels than to particular clientele. But there are some that have clear target demographics:
Circus Circus: families
Hard Rock: 20-somethings
California: Hawaiians (seriously!)
However, the trend seems to be make everything as generic and non-offensive as possible. There's not much Egyptian left in the Luxor, no pirates at Treasure Island, Imperial Palace is ditching its asian theme entirely to become "The Quad"
- ?Lv 59 years ago
Belagio.venetian..wynn..Encore....rhey cater to the people who have money...the rest is my guess cause most of them r run down and dirty looking..as far as the rooms..u get what u pay for...Excalibue ,Planet Hollywood and the older ones pretty much suck.