What is the different between manufacturer and retailers?

A. (A) Many manufactures now sell their products to retailers, avoiding the use of wholesales business in the distribution channel. Write down one benefit and one drawback that this might have for the retailer.

(B) Lisa is setting up a small business selling hand-made cushions and other small furniture accessorises. She has a part-time job in a local craft shop, and wants to earn some extra income from her hobby. She designs and makes each product herself--on average, she can produce three items per day.

I. Give 2 reasons why selling to a wholesalers would not be suitable for Lisa's business?

ii. Recommend a distribution channel that might be suitable for Lisa's business and explain your answer?