Is it unfair to compare One Direction to other good bands in the past due to their lack of competition in today's market?

It's a fact that 1D have zero competition in music today. They're unstoppable and they've taken over the market and lots of radio stations. Even big names in the music industry like Miley Cyrus, Jay Z, Kanye West and Justin Bieber are definitely less hyped and less talked about than 1D. Miley and Justin arena tours while One Direction are playing in the biggest stadiums worldwide on their where we are tour while racking up over 35 million record sales worldwide and 3 consecutive platinum albums which all went #1. Even A-listers like miley and JB are light years behind 1D in today's market. Is this an indication of lack of competition? I think so. Comparing 1D to former bands like The Beatles and the backstreet boys is an unfair comparison since these 2 bands had much tougher competition than 1D back in their day. The Beatles had stiff competition from another legendary band, The Rolling Stones while BSB also had some tough completion from. Justin Timberlake and NSYNC. Therefore, it isn't fair to compare 1D with these bands due to the obvious lack of competition.