Need help with marketing strategies?

Hello everyone.

Recently I have become an entrepreneur. Now I am straggling with advertisement.

I am a dispatcher, I know people who can do some job and look for people who want the job to be done. My prices are middle tier comparing to the local market, sometimes cheaper. When it comes to advertisement I usually use bulletin boards to post my ads. The problem is there are many other similar ads including some with the really low prices. So if I were a customer I would just check out the cheapest one. Especially since I see sometimes those “cheap price” ads right near mine.

I asked other dispatchers about their marketing strategies and found out that they are basically spammers. They make a huge amount of free and paid ads sometimes even using VPN connections, different names and telephone numbers.

While I think what if it works then it is good yet I believe there has to be other smarter ways to do business. So I need an advice. Are there other ways to make a customer pick my services instead of others? How to beat the cheap ones? Are spamming or lowering prices the only ways?

Would be grateful for any advice or recommendation of books you found related to the topic and very informative.