What year did the NFL start Breast Cancer Awareness month?

The campaign, which began in 2009, is a sham. While the $2,000,000 a year generated annually through the sale of pink NFL merchandise goes to the American Cancer Society, the league's claim that it is saving lives by encouraging breast cancer screening is patently false.

According to Karuna Jaggar, head of Breast Cancer Action (a watchdog for the country's breast cancer programs), claims that the campaign makes is "highly misinformative". According to Jaggar, screening does not save lives so screening mammography has no overall impact on survival rates of women with the disease. Screenings are the mainstay and only measurable aspect of the NFL's A Crucial Catch campaign, which Jaggar says is spreading an outdated message about early detection.

The league's claim that all proceeds from the campaign go to ACS is also a lie. The wholesalers, distributors, and retailers all take their cut so only the NFL royalty fee from wholesale sales goes to the charity.

The league makes a big deal about supporting the fight against breast cancer, but consider that the NFL has annual revenues of $12,000,000,000 and just $2,000,000 of that goes to their campaign. That means that less than 2% of the money the league brings in annually goes to the ACS.

The campaign is just a way for the league to sell jerseys, to market to women, to change their image from Greg Hardy-administered black eyes to women-saving pink towels.

Like I said, the promotion is a sham.

"Since 2009, the first year of the NFL’s "A Crucial Catch" campaign, the NFL’s work has raised nearly $15 million for the American Cancer Society,"

http://www.nfl.com/pink

If you want me to do your homework for you, I'm gonna need to see some cash. $50 should do it.

Ok