What is difference between digital marketing and AI ?

Artificial Intelligence is very separate from digital marketing. AI is the goal of a long-standing movement to design a computer that we would call humanly intelligent. I first heard about it around 1968, when hopes were pinned on "fuzzy logic." In actuality, we still have no idea how we would incorporate inductive reasoning - the hallmark of human thought - into flowcharts.

The part we are missing is experience. Humans anticipate the future as much as we remember the past, and we can do that only because of our experiences. We have calendars to mark the future, not the past. We put gas in our cars not because the car needs it now, but because we anticipate driving particular or possible places in it soon. True AI would have similar successes and failures to our own. A friend once observed if we ever made a computer that thought like a human we would destroy it for all the mistakes it would make. That we do so very well with very little information is often called the "scandal of induction."

In contrast, digital marketing is just a new form of the same old thing.

Digital marketing refers to a particular marketing technique or process whereas AI (artificial intelligence) refers to a technological application that may or may not include any digital process such as digital marketing. Another way to look at it is that digital marketing is a specific process, while AI is more general and has broader ramifications.

An AI tried to imitate human behavior (hence artificial intelligence) while digital marketing doesn’t