How do I motivate myself to run longer?

I really need to start running more often and longer but I don't love it. What can I do to motivate myself?

Anonymous2015-05-30T16:53:21Z

I think listening to music helps, or if you are running in a machine perhaps watching your favourite TV programme

Patrick2015-05-30T17:30:12Z

For swimming I always thought "I've done 500m what's another 500m, I've done 1km what's another 1km........"