Why rush traffic reports on the radio?

Question

You don't have to listen too hard to most things on the radio, except traffic reports. Why then do they give the broadcaster so little time that he/she has to gabble and rush through the reports. To add to the lack of clarity, they add music too.

Update:

We're talking about the BBC here. No sponsorship.

flippin&#39;eck · Accepted Answer

tssk. ..who do they think they are anyway, telling us things too fast and playing music and that....I tell you, damned inconsiderate, thats what.!!!

OK dude, Listen up,  Have you tried a different channel?

Dan J · Answer

Traffic reports are sponsored paid spots of 30 or 60 seconds in length.  So both the traffic and the commercial have to be completed in that time period.

naplusultra · Answer

Hi It's because more songs they squeeze in, the more money they make. Agree with you about the background music. Is sad during the news slot you have a cheery background music playing, while they report people have been killed. Hence I don't listen to radio anymore.

Pramod · Answer

There is always time constrains for such reports. They want to caution the people in the traffic so that manage there time schedule in optimum way.

Anonymous · Answer

Some very good points here. Also if they read it slower it might subconsciously persuade the driver to drive slower, thus causing less accidents.

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Why rush traffic reports on the radio?

5 Answers