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Marketing Ideas for a new Real Estate Agent?

What works? What doesn't?

6 Answers

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  • 1 decade ago
    Favorite Answer

    Many things that dont work are already posted above so here are some things that will help you. Keep in mind that some of the above work to a varying degree but not the same universally. Another item of great importance is personality so develope your marketing to fit your natural self. My trainee's have always had great success with the following.

    1 - Be creative and interesting, building rapport while working with a client is what leads to more referrals. Let them know what you will do for them, and that you did it by good follow up. Close their deal !!! Only refer out good inspectors and give your client a 1 year home warranty.

    2 - Write an interesting letter to the editor of your local newspaper on some localized subject of high interest. End it with your name and agent xyz real estate, same city. I have done that and had people call wanting to work with an agent that shared their view. The subject had nothing to do with real estate and they dont read it as an ad, yet they remember you as an agent.

    3 - Go to open houses ,and hold open houses, for agents in your office that have a nice listing needing hosted. You get to keep the unrepresented buyers.

    4 - Always present yourself well and have a card ready for those you meet at the store, mall, wherever you go. I made a class of new agents during a lunch break give out 20 cards each to total strangers. This was so they could work on their introduction, and overcome shyness. Several of them got clients just from that. Look at your business cards as a box of deals waiting to happen. The longer they sit in the box, the fewer deals you will get in your first years.

    5 - I glue stick my card to the top right corner of page of the magazine I have a listing in. If you dont have a listing use your offices page, if your office doesnt advertise, get a new office. The card makes the magazine open to my page and they have my card in hand. This has brought me a flood of sellers and tons of buyers over the years.

    6 - I love using my talking house transmitters they work awesome. You can advertise yourself from your own yard if you dont have it in a listing. Be very creative, thats what seperates you from the rest.

    Source(s): Personal experience
  • 1 decade ago

    Oh so much hard work. Basically you have to decide where your farm will be and who you want to sell to. Your broker can assist you. When I was a Realtor I bought/sold businesses. You may decide to buy/sell around a particular school or complex.

    You then:

    1)Network like mad - joining clubs, societies etc so that people know you. Be a person first to build up trust.

    2) Contact people on your farm on a regular basis.

    3) Start looking for buyers first - but listings are more profitable.

    4) Contact all your friends and family and tell them about your new job.

    Some real estate agents use postcards and web sites quite effectively. You should also leverage off of your brokerage.

    Put together a plan and then stick to it. Decide upon x number of contcts per week. It really is just a matter of pounding away until you get somewhere.

    Good Luck

    Source(s): www.StartMyNewBusiness.com
  • Anonymous
    1 decade ago

    We enjoy getting a paper once in awhile that is stuck in our door. It tells us what is available for sale in the area.

    Another agent sends postcards but puts something you'd be likely to keep on it, such as trivia.

    Offering to pay for an appraisal if you do the listing is a sign that you are confident in selling.

  • Anonymous
    5 years ago

    Magnets are good. So are nice pens, as cliche as that may be, I always keep them! What about mouse pads? Or just send out a colorful flyer placed in the Sunday paper. I'm usually full of creative ideas, but just can't think of any today!! Good luck to you.

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  • Anonymous
    1 decade ago

    The best thing when you are new is to work at an office that runs a lot of ads. Take your "up time" every chance you get and learn how to get the callers to come into the office and look at property with you.

    I never spent money on adverts in my early years.

    Spend your money on training instead.

    Very best of luck

    Source(s): ca re broker
  • Anonymous
    1 decade ago

    I would recommend you to check the website below where latest marketing techniques is there. Just follow them and you should get good sales in real estate

    All the best,

    http://money-review-site.com/internetmarketing.htm...

    http://www.money-review-site.com/

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