What can I do to improve my web site?

To me, the color was just too bright. Wow, it made me jump back at first.

Additionally, it seems like all of the pages repeat the same thing: to click on the link on the left and so on.

As the other poster mentioned, there is definitely a trust factor. I would like to see a background history, maybe how they got started painting, picture of the artist, and definitely testimonials.

Also, since it is displayed at a floral shop, maybe pictures of the floral shop with the pictures displayed would be nice.

Finally, when I click on the picture to view it, all I get is a small little thumbnail sized picture. You cannot expect someone to pay for a picture that we cannot really view. Make sure the picture is linked to a higher resolution picture that we can view in detail.

That's it for me.. Good luck.

This is a normal problem. There is the "trust barrier" that has to be overcome before people will buy. On the average people have to visit a site 10 times before the site becomes a trusted "friend".

Your site looks nice. Try to put some testimonials in from happy customers and some more personal stuff about the artist so that people get to know her better. Also, some "coming soon" things that would get people to revisit or a contest for a free painting or something if people sign in for your "newsletter".

You have to have a place to sign in so you develop a mailing list. Your mailing list is actually what sells for you by driving people back to your website. Online business are electronic versions of mail order businesses. 48% of all online sales are the result of an email.

ok not to be a jerk, beleive me having other critize your work can suck.

This is what I would do, make sure that you have a link to purchase art, you may have one but I just see view cart. Also you want to keep all of the pictures and descriptions in the fold (that is visable before you scroll down.

Maybe put oil painting for sale, or just have a title in your side navigation letting people know that this is a site where you can buy the art. because when I look at the page I have to try to figure out can I purchase this art?

There is a lot of text on the Home page. This makes it extremely difficult for a potential consumer to determine their ability to purchase. Always make it easy for the consumer, especially on the web. Focus on, if available, secure transactions. Consumers need to know that their credit card information is being handled in a safe and secure manner.

Next... How are you marketing the site? Are you reaching potential customers, or just people who kindly visit your site. How do you handle shipping? You need to explain or cover this, your in Hawaii, even though the art prints were $20... shipping could be perceived as a negative, detering purchases.

Make sure your promoting to core consumers, address their fears of shipping, and make it simple.