How can anyone take The Modesty Survey seriously?

In case you hadn't guessed, this question is really more rhetorical than anything- I just want to rant. But if you want to understand what I'm complaining about, you should see a few examples from the website.

http://www.therebelution.com/modestysurvey/

Now, I have no problem with the idea that the female body can cause a guy to start drooling. I just find the implied premise behind the survey to be at fault. The people contributing to it seem to think that you cannot love and respect someone as a friend and also be attracted to them physically. This has happened to me many times, but the shock of suddenly realizing my friend has a nice body is usually funnier than anything. I don't suddenly begin thinking of them as a "thing", I don't find myself incapacitated by an onslaught of sexual thoughts, and I certainly wouldn't jump them or anything (unless there was a long-term attraction there... ) :)