what current social trends will affect advertising industries?

1. aging of the population (baby boomers becoming seniors)

2. emergency of hispanics as largest minority group in U.S.

3. your generation raised on computers.

So, advertisers will need to advertise to more older people and to more hispanic people. Already you see more hispanic people in tv ads.

Also, there will be new ways to advertise to your generation besides just on tv, radio, and print.

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