what is the word called when you ask people to say positive things about you? like a review of a website?

It is called begging. :-)

Actually, when you ask people to favorably review you, it is asking for an endorsement.

Referral?

This is called 'fishing for a compliment'

praise, congratulations; adoration, acclaim, acclamation, accolade, applause, appreciation, approbation, approval, big hand, boost, bravo, celebration, cheer, cheering, citation, commendation, compliment, cry, devotion, encomium, esteem, eulogy, exaltation, extolment, flattery, glorification, glory, good word, homage, hurrah, hymn, kudos*, laudation, obeisance, ovation, panegyric, pat on the back, plaudit, puff, rave, recognition, recommendation, regard, sycophancy, thanks, tribute, worship

fishing for a compliment?

critique ? Can be positive or negative.

attention whore

compliment seeker

compliments? like questions or compliments?

compliments

praise

to be affermitive

not sure but heres some help... :)

compliment - or - complimentary comment