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my brother got a Mnt Dew sponcor on Xbox live, I was wondering how that worked?

He was all excited, and I think that's GREAT! But... I don't understand how Mountain Dew can possibly be making money off sponsoring people on a video game, nor on how it could be advertisement ^^;

(also, he said he would get free Mountain Dew from this... does that count in all stores, in specific locations, or anything. If it works in stores, how will the sellers know if it's legit? I don't expect they get a lot of people going in to get free things because of a sponsorship...)

I was wondering if anyone could explain how it works, I'm quite curious about it. :)

Update:

sorry for spelling 'sponsor' incorrectly in the question -_-

Update 2:

but how does advertisement work over the xbox? Does his player get like... Mountain Dew stickers all over it's helmet or clothes? O_O;

1 Answer

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  • 1 decade ago
    Favorite Answer

    It's more of a publicity thing than anything else. Think advertisment. If your brother does/is a well-known gamer, Mountain Dew is getting HUGE publicity for cheap, (free dew for one person).

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