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? asked in Education & ReferenceHomework Help · 10 years ago

What are the dimensions of the ad that will take up the largest possible space on the half-page?

An advertiser purchased a half-page ad (11 inches by 17 inches) in a school newspaper. They sent a 15 inch by 20 inch poster and asked to have it reduced to fit the half-page. The news paper ad must be similar to the poster.

Can somebody please explain how to solve this? I don't understand this problem.

2 Answers

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  • Argent
    Lv 7
    10 years ago
    Favorite Answer

    "The newspaper ad must be similar to the poster" means that they must have the same proportions (or as close to that as possible). That is, the dimensions of the poster must be the same as the half-page, which is 11:17.

    11/15 = 0.73; 17/20 = 0.85; so the width (15") must be reduced more than the length (20").

    (If the poster were reduced to 85% of full size, so that its length was 17", its width would be 85% of 15": 12.75", which wouldn't fit in the 11" space.)

    Therefore the new width and length must be 73% of full size; they would become 10.95" and 14.6", respectively.

  • Anonymous
    4 years ago

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