How to handle someone who refuses to be a team player?

It's my first season of running a men's indoor soccer team, having played for more than a decade. I decided the strategy and found players that I knew who had the skills for the various positions. It's very structured in terms of formation and subbing, and everyone knew this going in.

Everyone has bought in, except one guy. He's an adequate player, and a good guy off the field. However, when he plays, he disregards the team and decides to play full-court and and never subs out.

He feels that he's the best player and knows more about the game than anyone else. The result is that it ticks everyone off and it's up to me to handle. Since he's paid his dues, I can't just 'bench' him or kick him off the team.

My hope is that he'll either buy in or get frustrated and quit. Any thoughts on how to handle in the mean time?

Thanks