Marketing Survey: On a Roll For Toilet Paper?

Dear Participants,

As part of a marketing survey assignment, I am to choose the product of my choice --in this case it's toilet paper-- and publicly conduct the questionnaire it to my target market.

I would greatly appreciate your participation in its taking and I need 8-10 people to help me.

Thank you for your time and helping me with my class marketing assignment

It is 20 questions and are very brief yes and no answers, multiple choice, and rank in order of preference. It doesn't take to long.

1. What name brand of toilet paper do you use most often? ___________________________________________

2. What secondary name brand of toilet paper have you used? _______________________________________

3. How many people live with you? __________________

4. On average, how many rolls of toilet paper do you/ your household use in a week? (Circle One) A. 1-3 B. 3-5 C. 5-7 D. 7-or more

5. Is the more than one bathroom in your home?

___Yes No___

6. Where (name of store) do you purchase toilet paper? _____________________________

7. Is the store based on the price of the product or convenience of location? __________________________________________________

8. In what quantity of rolls do you purchase toilet paper?

___ 6 roll count

___12 roll count

___24 roll count

___36 roll count

___Mega rolls

__Other (explain)____________________________________________________________________

9. From the list below, put into order of importance with 1 being the most important and 6 being the least important.

____Softness

_____Absorbency

_____Strength

_____Performance

____Comfort of use

_____Price

10. What brands of toilet paper have you or someone in your household purchased in the past three months? (check all that apply)

__Charmin

__Cottenelle

__Angel Soft

__Scott

__Quilted Northern

__Other _________________________________________________________________

11. What do you like most about the brand of toilet paper you use? _________________________________________________________________________________

12. What do you like least about the brand of toilet paper you use? __________________________________________________________________________

13. Are you or anyone in your household allergic or sensitive to perfumed, scented or dyes in toilet paper?

___Yes

__No

14. Are there other ways that you use toilet paper? For instance blowing nose or wiping child’s nose or make-up removal? Please explain…

15. What is your gender?

__M __F

What is your age?

___18-24

__25-34

___35-39

___40-49

___50-59

__60-69

__70 and over

16 What is your level of education?

___High School Diploma or GED

___College

____Some College

___Undergraduate

____Trade School or other

17 What is your race? (Mark one or more)

__White

____African American

____Hawaiian or other Pacific Islander

____Asian

___Mexican

____Hispanic

___Other

18. Do you rent or own your home?

___Rent

___Own

____Lease

___Rent to own

___Other

19. What is your annual income?

___ 20,000 or below

___$21,000- $30, 000

___$31,000-$40,000

___$41,000-$50,000

___$61,000-$70,000

___$71,000-$80,000

___$81,000 and up

20. What is your marital status?

___Married

__Single

__Divorced

__Widowed

__In a civil union

Disclaimer: All data gathered is strictly confidential and is not used for other intent or purposes other than for marketing class survey. Do not include your personal information (Name, Address , etc)